PCP STANDARD is a developer and operator of purpose-built student accommodation (PBSA) in Korea, the first of its kind in the country, and the company behind loof.

loof. is changing student housing in Korea, where living conditions are outdated and professional management is rare. We offer high-quality student homes at affordable prices, with thoughtfully designed rooms, shared spaces for studying and socializing, and a community where students can connect and grow.

Behind every loof. is a team that manages the full lifecycle, from site sourcing and development management through leasing and day-to-day operations. This gives residents a consistent, high-quality experience and gives our partners a single, accountable team from groundbreaking to stabilization.

Founded in Seoul in 2023, we currently have 6 developments and 500+ beds in the pipeline, with plans for 3,000 more beds over the next three years. As international and domestic student demand grows, we partner with institutional investors seeking exposure to Korea's emerging living sector.